Is Apple Secretly Taking a Jab at Google?

Apple’s upcoming innovation could be a potential threat to Google’s monopoly

Image credit: wallpaperup

“Here’s to the crazy ones — the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently — they’re not fond of rules. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”

However, a recent Financial Times report summarised Apple’s recent updates as the Silicon Valley giant is coming up with its own beta version of a ‘search engine’.

Rather than pay billions in advertisement revenue to its existing rival Google, this step can significantly reduce Apple’s marketing expenses and free up additional cash for its shareholders.

“Apple has accelerated work to develop its own search engine that would allow the iPhone maker to offer an alternative to Google. For context, this behavior has been witnessed for a while as people have been observant about the feature popping up in beta versions of iOS”.

Over the course of the last fiscal year, Apple’s service revenue amounted to $53.8 billion, up from $46.3 billion in 2019, all while its number of paid accounts reached new highs clocking in double-digit growth.

This move is also a signal to potential competitors about Apple’s intention in trying to enter the ‘search engine’ field and while improving Siri’s search activity and artificial intelligence algorithm could just be an excuse, the US government’s move to break up Google’s monopoly no longer requires Apple to work undercover.

“You gotta act. You gotta be willing to fail. You gotta be willing to crash a burn. With people on the phone or starting a company, if you’re afraid you’ll fail, you won’t get very far.”

Image: wallpaperup



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